At Calvert Law Firm, preparation is the key to victory. For over 25 years, our attorneys have embraced focus groups as an integral part of our trial preparation process. But what exactly makes focus groups so powerful, and why do clients, referral firms, and even opposing counsel respect Calvert Law’s expertise in this area?

Understanding the Jury’s Perspective

Every trial is ultimately decided by people—jurors who bring their own perspectives, experiences, and biases into the courtroom. Even the strongest legal argument or clearest evidence can be misunderstood or misinterpreted if it doesn’t resonate with the jury. That’s where focus groups come in.

By assembling groups of everyday individuals who reflect the makeup of a real jury pool, Calvert Law Firm can present key parts of a case—arguments, evidence, and themes—and observe the honest, unfiltered feedback participants provide. These sessions reveal which arguments are compelling, which issues are confusing, and where hidden biases may lie.

A Science and an Art

Calvert Law Firm’s approach to focus groups is both scientific and creative. Years ago, the firm established its own recruitment company to ensure truly representative panels, using direct mail to active voters. Mr. Calvert has even taught other trial lawyers at Trial Lawyers University about designing and analyzing focus groups for maximum impact.

The firm’s process includes testing opening statements, witness testimony, and even demonstrative exhibits, allowing attorneys to refine and adapt the case long before trial begins. This reduces the risk of surprise in the courtroom and ensures every argument is clear, relatable, and persuasive.

Anticipating Challenges and Strengthening the Case

Focus groups are invaluable for identifying potential weaknesses and blind spots. Sometimes, an issue that seems minor to the legal team is a major concern for jurors. Sometimes, a powerful piece of evidence is actually unclear or unconvincing when presented to a layperson. By exposing the case to focus groups in advance, Calvert Law Firm is able to adjust strategies, clarify themes, and preemptively address juror questions or concerns.

A Proven Advantage in High-Stakes Litigation

This deep commitment to focus groups has helped Calvert Law Firm achieve some of Oklahoma’s largest and most significant trial victories. Clients trust the process because they see the difference it makes—not only in the final outcome, but also in the confidence and readiness of the legal team.

In summary, focus groups are not just a tool for Calvert Law Firm—they are a core part of the firm’s culture and a major reason why clients trust them with their most important cases. By understanding what truly matters to jurors, the attorneys at Calvert Law Firm are able to craft winning strategies and deliver extraordinary results.